Building Pakistan's Food Ingredient Future
From distribution legacy to production innovation. Decades of expertise. International-standard quality. Commitment to replacing imports with locally-produced excellence.
Our Conglomerate Foundation
Decades of expertise in distribution, storage, import & processing.
Culinary Choice Pvt. Ltd. is built on a foundation of decades of experience in food distribution, storage, import, and processing across Pakistan. Our conglomerate operates multiple, interconnected business divisions that have earned trust from Pakistan's largest food companies and established a reputation for reliability, quality, and scale.
Rafiq Gateway
Logistics & Distribution DivisionWith over 8 warehouses across Pakistan and more than 125,000 tonnes of storage capacity, Rafiq Gateway serves the logistics and distribution needs of Pakistan's top food companies.
• 8 Warehouses across Pakistan
• 125,000+ tonnes storage capacity
• 85+ vehicles, temperature-controlled
• Serves: Unilever, PepsiCo, Engro
• Expertise: Potato processing supply chain
• Every major potato product has Rafiq Gateway's footprint
Field Fresh
Founded 2005 · Import & Distribution DivisionFormed in 2005, Field Fresh became a premium importing & distributing company serving Pakistan's top HoReCa and retail customers with a diverse range of food products.
• 50+ countries sourced from
• 500+ active B2B partnerships
• 2000+ SKUs managed
• Top clients: Subway, KFC, McDonald's, Metro, Carrefour, Imtiaz, Dominoes
• Products: F&V, Dairy, Meats, Seafood, Frozen, Grocery
• Trusted by Pakistan's largest hospitality and retail chains
The Transition: From Distribution to Production
Recognizing market opportunity. Building production capabilities.
Identifying the Market Gap
With import restrictions and currency devaluation impacting Pakistan's food industry, we recognized a significant gap in the market for quality import substitutions. Professional businesses needed reliable local alternatives to expensive imported ingredients—at competitive rates, with international standards.
Transitioning Into Production
Field Fresh and Rafiq Gateway's combined expertise in sourcing, logistics, and distribution positioned us perfectly to produce our own ingredients. We invested in:
- Modern production facilities
- European-trained production teams
- Latest imported machinery
- R&D capabilities
- Quality control systems
Launching OLMEC Premium
OLMEC was born from this transition. Named after the ancient civilization that first cultivated chocolate, OLMEC represents our mission to deliver international-standard chocolate and bakery ingredients.
Now trusted by:
- 200+ bakeries across Pakistan
- 100+ HoReCa establishments
- 50+ retail chains
- Growing food manufacturers
International Quality, Locally Produced
To produce international-level culinary ingredient solutions, replacing the traditionally import-driven market of Pakistan through premium raw materials, modern production techniques, and quality-centered processing.
Eventually exporting our products to the rest of the world, establishing Culinary Choice as a respected regional player in global food ingredients.
- Domestic: Replace imports with quality local production
- Regional: Serve Pakistan, UAE, Oman professionally
- Global: Export to 50+ countries within 10 years
Premium Ingredients at Competitive Rates
To bring international-level chocolate and bakery ingredients at competitive rates, replacing the traditionally import-driven, lower-quality market of Pakistan.
We serve professional customers—bakeries, HoReCa establishments, retailers, and manufacturers—with solutions that improve their products while reducing costs.
- Quality: No compromises, HACCP & ISO certified
- Value: Competitive pricing without sacrificing standards
- Partnership: Supporting Pakistan's food industry growth
Why This Transition Matters for Pakistan's Food Industry
Context and impact of locally-produced quality ingredients.
Import Dependency Creates Vulnerability
Pakistan's food industry has historically relied on imported ingredients, which creates challenges:
- Currency fluctuations
- Import restrictions
- Quality inconsistency
- Long lead times
- Partnership difficulty
These pressures impact profitability.
Locally-Produced International Quality
Culinary Choice solves this by producing internationally-standard ingredients locally:
- Consistent quality
- Competitive pricing
- Reliable supply
- Regulatory compliance
- Partnership support
- Flexibility
Our customers can plan with confidence and invest in growth.
Supporting Pakistan's Food Industry
By providing quality local alternatives, we help:
- Reduce ingredient costs
- Improve profit margins
- Scale production
- Enter export markets
- Create employment
- Build competitive edge
This supports broader growth of Pakistan's food sector.
Our Manufacturing Excellence
Modern facilities, European standards, continuous innovation.
State-of-the-Art Facilities
Our production facilities feature the latest imported machinery and technology, operated by European-trained production teams.
Equipment sourcing: Germany, Netherlands, Italy
Production capacity: Expandable as demand grows
Automation level: Industry-leading efficiency
Quality control: Automated + manual verification
Direct Sourcing & Control
We import and control all raw materials directly:
• Cocoa: Premium sources from Spain
• Fats: Quality sources from Indonesia
• Additives: Food-grade suppliers only
• Direct relationships: Eliminates middlemen
• Batch testing: Every shipment verified
In-House Development
Our dedicated R&D team continuously develops new formulations:
• Product development: Custom formulations
• Quality testing: Rigorous batch testing
• Innovation: New products launched regularly
• Global consultancy: International expertise
• Scalability: Lab to production seamlessly
Integrated Supply Chain
Our warehouse and logistics network ensures perfect condition delivery:
• Warehouses: 5 strategic locations
• Storage: 125,000+ tonnes, climate-controlled
• Fleet: 85+ dedicated vehicles
• Coverage: 80+ cities (Pakistan, UAE, Oman)
• Timeliness: Same-day delivery in metro areas
Certified. Compliant. Committed to Excellence.
Every production facility is regularly audited and certified to international standards. Every batch is traceable. Every product is tested.
Meet Our Leadership Team
Decades of industry expertise driving our mission.
Zain ul Abideen Sohail
Director15+ years experience in retail, production, sales & team management. European-trained in chocolate production. Leads quality and innovation strategy.
Tariq Rafique
Director19+ years in sales, marketing & distribution. Industry leader in imports and customer management. Retail expert. Drives partnership strategy.
Boulos Pavlos Kamal (Paul)
GM Sales & International Business30+ years international sales, retail & customer management. Industry expert in food and ingredient products. Spearheads export strategy.
Mudassar Aftab
Head of Key Account15+ years sales and key account management. Leads customer satisfaction initiatives. Ensures exceptional service delivery.
200+ dedicated workforce across production, warehousing, distribution, sales, accounts and support functions. Our team's commitment to excellence ensures our customers receive the best service and products.
Our Core Values
Principles that guide every decision, every product, every partnership.
Quality Without Compromise
We never sacrifice quality for cost. Every ingredient is tested. Every batch is verified. Every product meets international standards. This commitment is non-negotiable.
- No artificial flavors or colors
- HACCP & ISO certification
- Direct raw material sourcing
- Continuous testing
Partnership Over Transactions
Our customers aren't vendors—they're partners in their success. We invest in long-term relationships.
- Dedicated account managers
- Custom formulations
- Competitive partnership rates
- Technical support
Innovation for Market Needs
We innovate based on market demand. Our R&D lab listens to customers and develops solutions that actually solve problems.
- Market research
- R&D investment
- New products regularly
- Industry expertise
Sustainability & Responsibility
We believe business success and environmental responsibility go together. Our operations are designed for efficiency and minimal waste.
- Responsible sourcing
- Waste reduction
- Energy efficiency
- Community impact
Transparency & Integrity
We're honest about what we do, how we do it, and why. Our customers trust us because we deliver consistently.
- Clear pricing
- Honest communication
- Full traceability
- Regular updates
Excellence in Execution
Excellence isn't a destination—it's a commitment. We execute flawlessly on every order, delivery, and interaction.
- Operational efficiency
- On-time delivery
- Product consistency
- Continuous improvement
Our Growth Journey
Measurable progress toward our vision.
Leadership team with decades of industry expertise.
Bakeries, HoReCa, retailers, manufacturers, distributors.
Temperature-controlled logistics across Pakistan, UAE & Oman.
Across 5 strategic warehouse locations.
Production, warehousing, distribution, sales, support.
Now focusing on premium quality over volume.
Our Vision for the Future
Where we're heading and how we'll get there.
Perfecting Our Craft
Focus: Establishing OLMEC as the trusted quality standard.
- Scale production to 500+ tonnes monthly
- Achieve 1000+ active partnerships
- Expand to all major Pakistani cities
- Build R&D for innovation
- Establish in-house quality lab
Outcome: OLMEC becomes the go-to quality brand in Pakistan.
Becoming Regional Players
Focus: Establishing presence in UAE and Oman.
- Set up hubs in Dubai and Muscat
- Build regional HoReCa partnerships
- Adapt for regional preferences
- Achieve regional certifications
- Create distribution networks
Outcome: OLMEC trusted across GCC.
New Product Categories
Focus: Expanding into complementary categories.
- Bakery Pre-Mixes
- Dairy Ingredients
- Meat Ingredients
- Functional Products
Outcome: Comprehensive ingredient provider.
Going Global
Focus: Becoming a respected global ingredient supplier.
- Export to 50+ countries
- Major market certifications
- Global partnerships
- Continuous R&D
- "Made in Pakistan" quality brand
Outcome: Global recognition for quality.
Ready to Partner With Us?
We'd love to discuss how Culinary Choice can support your business.
Whether you're looking to explore our product range, discuss custom formulations, request samples for evaluation, or explore partnership opportunities—we're here to help. Reach out today.
Questions? Email us at inquiry@culinarychoice.com.pk
