Building Pakistan's Food Ingredient Future
From a distribution legacy built over decades, to locally-produced international-standard ingredients — this is the story of Culinary Choice.
Our Conglomerate Foundation
Decades of expertise in distribution, storage, import & processing of food across Pakistan.
Culinary Choice is built on the combined strength of two established divisions — Rafiq Gateway and Field Fresh — that have collectively earned the trust of Pakistan's largest food companies over decades of operation.
Rafiq Gateway
Logistics & Distribution DivisionWith over 8 warehouses and more than 125,000 tonnes of storage capacity across Pakistan, Rafiq Gateway serves the backend distribution needs of the country's top food companies.
- 8+ warehouses across Pakistan
- 125,000+ tonnes storage capacity
- 85+ temperature-controlled vehicles
- Serves Unilever, PepsiCo, Engro Foods
- Integral to Pakistan's potato processing supply chain
Field Fresh
Founded 2005 · Import & Distribution DivisionFormed in 2005 as a premium importing and distributing company, Field Fresh has been the trusted ingredient partner for Pakistan's top HoReCa and retail customers.
- Sourced from 50+ countries globally
- 2000+ SKUs managed
- 500+ active B2B partnerships
- Clients: Subway, KFC, McDonald's, Metro, Carrefour, Imtiaz
- Products: F&V, Dairy, Meats, Seafood, Frozen, Grocery
From Distribution to Production
Recognizing a market gap. Building the solution.
With import restrictions and currency devaluation creating a significant gap in Pakistan's ingredient market, we recognised that professional businesses needed reliable, affordable, locally-produced alternatives. That realisation became the foundation of Culinary Choice.
Identifying the Market Gap
Import restrictions, devaluation, and quality inconsistency created an underserved demand for premium local ingredients. We saw the opportunity.
- Currency fluctuations affecting import costs
- Quality inconsistency from existing imports
- Growing HoReCa and bakery sector demand
- Untapped production capability in our conglomerate
Building Production Capability
Leveraging decades of logistics expertise and supplier relationships, we invested in modern production facilities, European-trained teams, and the latest imported machinery.
- Latest imported machinery installed
- European-trained production specialists recruited
- In-house R&D lab established
- HACCP, ISO & Halal certification achieved
Launching OLMEC — Premium Ingredients
Named after the ancient civilization that first cultivated chocolate, OLMEC was born with a mission: deliver international-standard chocolate and bakery ingredients at competitive rates to Pakistan's professionals.
- 500+ professional businesses onboarded
- 80+ cities served across Pakistan, UAE & Oman
- Halal, HACCP & ISO certified from day one
- Growing demand from bakeries, HoReCa, and manufacturers
International Quality, Locally Produced
To produce international-level culinary ingredient solutions, replacing Pakistan's traditionally import-driven market through premium raw materials, modern production, and quality-centered processing — and eventually exporting to the rest of the world.
- Replace imports with quality local production
- Serve Pakistan, UAE & Oman professionally
- Export to 50+ countries within 10 years
- Build "Made in Pakistan" quality brand
Premium Ingredients at Competitive Rates
To bring international-level chocolate and bakery ingredients at competitive rates, replacing the traditionally import-driven, lower-quality market of Pakistan — while supporting the growth of every professional we serve.
- No compromise on quality — ever
- Halal, HACCP & ISO certified products
- Competitive pricing for professional partners
- Dedicated support from expert team
Why This Matters for Pakistan's Food Industry
The real-world impact of quality local ingredients.
The Import Problem
Pakistan's food industry has historically relied on imported ingredients — creating vulnerability to currency swings, import restrictions, long lead times, and quality inconsistency.
- Currency devaluation impact on costs
- Import restrictions limiting supply
- Inconsistent quality from foreign suppliers
- Long lead times disrupting production
The Local Solution
Culinary Choice solves this by producing internationally-standard ingredients locally — consistent quality, competitive pricing, and reliable supply without the import premium.
- Consistent batch quality
- Competitive local pricing
- Reliable, flexible supply
- Full HACCP, ISO & Halal compliance
The Bigger Picture
By providing quality local alternatives, we help Pakistan's food businesses improve margins, scale production, and build the confidence to compete regionally and globally.
- Better margins for bakeries & HoReCa
- Scalable ingredient supply for growth
- Export-readiness for manufacturers
- Supporting Pakistan's food sector GDP
Our Manufacturing Excellence
Modern facilities. European standards. Continuous innovation.
Modern Production Facilities
The latest imported machinery operated by European-trained production teams, with industry-leading efficiency and capacity.
Equipment from Germany, Netherlands & Italy · Automated QC systems · Expandable production capacity
Direct Sourcing & Full Control
We import all raw materials directly — eliminating middlemen, ensuring ingredient purity, and maintaining complete batch traceability.
Own cocoa sourced from Spain · Own fats from Indonesia · Every shipment independently verified
Innovation Laboratory
Our dedicated R&D team continuously develops new formulations based on market demand, with global consultancy support.
Custom formulations available · New products launched regularly · Lab-to-production pipeline
End-to-End Distribution
Our warehouse and logistics network — part of the Rafiq Gateway infrastructure — ensures every product arrives in perfect condition.
5 strategic warehouses · 80+ cities covered · Temperature-controlled fleet
Certified. Compliant. Committed.
Every facility regularly audited. Every batch tested. Every product traceable.
Our Leadership Team
80+ years of combined expertise in chocolate production, food distribution, retail, and international sales.
Zain ul Abideen Sohail
Director15+ years in retail, production, sales & team management. European-trained in chocolate production. Leads quality and innovation.
Tariq Rafique
Director19+ years in sales, marketing & distribution. Industry leader in imports and customer management. Retail expert.
Boulos Pavlos Kamal (Paul)
GM Sales & International Business30+ years international sales, retail & customer management. Industry expert in food ingredients. Spearheads export strategy.
200+ Dedicated Professionals
Production · Logistics · SalesFrom production lines to doorstep delivery — our entire workforce ensures quality and exceptional service at every step.
Our team spans production, warehousing, distribution, sales, accounts, and customer support — united by a commitment to excellence.
What We Stand For
Six values that guide every product, every partnership, every delivery.
Quality Without Compromise
We never trade quality for cost. Every batch is tested. Every product meets international standards. Non-negotiable.
Halal at the Core
Halal certification isn't an afterthought — it's built into every process, every ingredient, and every product we produce.
Partnership Over Transactions
Our customers are long-term partners. Dedicated account managers, custom formulations, and flexible terms reflect this commitment.
Innovation for Real Needs
Our R&D lab listens to the market and develops solutions that solve real problems for professional food businesses.
Transparency & Integrity
Clear pricing, honest communication, full traceability. We deliver what we promise — consistently and reliably.
Operational Excellence
Excellence is a daily commitment. Every order, every delivery, every interaction is executed to the highest standard.
Our Growth in Numbers
Measurable progress toward our vision.
Decades of industry expertise driving every strategic decision.
Bakeries, HoReCa, retailers, manufacturers, and distributors.
Temperature-controlled logistics across Pakistan, UAE & Oman.
Across 5 strategic warehouse locations nationwide.
Across production, warehousing, distribution, and support.
Deep sourcing expertise now applied to quality production.
Our Vision for the Future
Four phases of growth — from Pakistan to the world.
Perfecting Our Craft
Establishing OLMEC as Pakistan's trusted quality standard.
- Scale production to 500+ tonnes monthly
- Achieve 1000+ active partnerships
- Expand coverage across all major cities
- Establish in-house quality laboratory
Becoming Regional Players
Establishing a strong presence across the GCC.
- Distribution hubs in UAE and Oman
- Regional HoReCa partnerships
- GCC food safety certifications
- Adapted products for regional preferences
Expanding Product Categories
Growing from chocolate & bakery into complementary categories.
- Bakery Pre-Mixes
- Dairy Ingredients
- Meat Ingredients
- Functional food products
Going Global
Exporting Pakistani-made quality to the world.
- Export to 50+ countries
- International market certifications
- "Made in Pakistan" premium brand
- Global food ingredient recognition
Ready to Partner With Culinary Choice?
Join 500+ professional businesses sourcing Halal-certified, internationally-standard OLMEC ingredients. Free samples available for B2B customers.
Technical Inquiries
Product specifications, formulations, certifications, and technical application support.
Zain ul Abideen Sohail DirectorSales & Partnerships
Pricing, volume orders, B2B account setup, and commercial partnership discussions.
Mudassar Aftab Sales Team Head mudassar@fieldfresh.com.pk0321-4371703
