About Culinary Choice Pvt Ltd
About Us
At Culinary Choice Pvt Ltd, we are redefining food ingredient solutions in Pakistan and beyond.
Specializing in chocolate, dairy, and bakery ingredients and soon expanding into meats we serve the HoReCa, bakery, and foodservice sectors across Pakistan, UAE, and Oman.
Pakistan & Our Vision
To produce International level Culinary Ingredient solutions, replacing the traditionally import driven market of Pakistan through Premium Raw Material, Modern Production techniques Quality Centered Processing. Eventually exporting our products to the rest of the World.
Our History To Conception
Our Conglomerate Consist of Distribution, Storage, Import & Processing of Food Across Pakistan.
With over 8 Warehouses across Pakistan and more than 125,000 Tonnes of storage space, with 85+ vehicles, Rafiq Gateway services the Back end Distribution needs of the top companies in Pakistan, including but not limited to, Unilever, Engro Foods, PepsiCo etc.
From Potatoes Seed, to farming to transport and year long storage, Rafiq Gateway is an integral part of the Potato Processing Revolution in Pakistan, from Lays crisps to Frozen Fries, Every potato product in Pakistan has RG’s Footprint at some point.
Formed in 2005, Field Fresh has been a premium Importing & distributing company for the Top HoReCa and retail Customers in Pakistan.
From F&V, Dairy, Meats, Seafood, Grocery, Frozen & Chilled to Dry, field fresh has been servicing more than 500 clients across Pakistan with all their ingredient and distribution needs.
Top customers include Subway, KFC, McDonalds, Metro, Carrefour, Imtiaz, Dominoes, YUM group, Tehzeeb etc
Powered by OLMEC
Inspired by ancient traditions, OLMEC brings you premium chocolate made from sustainably sourced Spanish cocoa. Crafted for chefs, bakers, and creators who demand excellence.
- Solid Slabs
- Spreads & Sauces
- Cocoa & Powders
Powered by DELI CRAFT
Rooted in quality and convenience, Deli Craft delivers premium meat and dairy products for foodservice professionals. Trusted by kitchens that value freshness and consistency.
- Processed Meats
- Cheese & Dairy
- Ready-to-Cook Items
Delivery & Support for B2B
With a robust supply network across 80+ cities, cold chain logistics, and a dedicated sales team, we ensure on-time delivery, consistent pricing, and product quality control for every client.
Meet Our Team
The people behind Culinary Choice bring decades of expertise, innovation, and dedication to the table. Together, they lead our mission to deliver premium ingredient solutions with trust and consistency.
Zain ul Abideen
Director
Zain ul Abideen Sohail – Director
Zain ul Abideen Sohail is the visionary leader behind Culinary Choice Pvt Ltd. With more than 15 years of experience in retail, food production, and team management, Zain brings unmatched industry insight and dedication to quality-driven manufacturing.
He holds European certification in chocolate production and has used that knowledge to establish a strong foundation for OLMEC — the brand's premium chocolate line. Zain oversees sourcing, production, and innovation with a hands-on approach and long-term strategic vision.
His leadership is focused on transforming Pakistan’s ingredient industry by reducing dependency on imports and creating sustainable, export-ready solutions. With a commitment to transparency and excellence, Zain continues to raise the bar for food ingredient standards across the region.
- Email:z.uasohail@gmail.com
Tariq Rafique
Director
Tariq Rafique – Director
Tariq Rafique brings over 19 years of experience in sales, marketing, and food distribution to Culinary Choice Pvt Ltd. A seasoned professional, Tariq has worked extensively across Pakistan’s top FMCG and food brands, building robust distribution networks and customer relationships.
As a co-director, he plays a key role in overseeing national logistics and supply chain operations. His expertise lies in optimizing processes, managing key accounts, and ensuring consistent delivery performance across Pakistan's complex B2B landscape.
Tariq's leadership and market foresight have been instrumental in shaping Culinary Choice’s reach and reliability. His deep understanding of customer behavior, coupled with operational excellence, supports the company’s goal of offering consistent, accessible, and high-quality ingredient solutions nationwide.
Paul
GM Sales
Paul Kamal – GM Sales & International Business
Paul Kamal (Boulos Pavlos Kamal) brings over 30 years of international sales, customer relationship management, and retail expertise to Culinary Choice Pvt Ltd. With a career spanning multiple global markets, Paul adds strategic depth to the company’s export and sales expansion efforts.
As GM of Sales & International Business, Paul leads cross-border partnerships, client onboarding, and high-value negotiations across the UAE, Oman, and beyond. His ability to connect with diverse clients and tailor B2B solutions is central to the company’s global reach.
Paul’s leadership combines cultural intelligence, sales excellence, and operational insight — making him a key driver in growing Culinary Choice’s international footprint. He remains committed to helping partners access quality ingredients with unmatched service and professionalism.
Distribution Footprint
- Distribution Network across 80 Cities within Pakistan, UAE & Oman. Door step delivery in Temperature Controlled Vehicles
- Warehouses across Lahore, Karachi, Multan, Islamabad & Peshawar, Covering all Geographies of Pakistan for timely deliveries
- Dedicated Client servicing team across all major Cities of Pakistan, with specific Client managers associated with each customer. Hierarchy moving upwards to Directors
Our Partners & Clients
Trusted by some of the most respected
Names in foodservice and retail.
We’re proud to support over 500+ clients across Pakistan, UAE, and Oman with consistent ingredient quality and dependable delivery.










Get In Touch
Culinary Choice delivers unmatched quality and service with reliable logistics a game changer for food businesses in Pakistan.
Their chocolate slabs and cheese have raised our production standards. Truly premium ingredients with consistent supply.
OLMEC products bring international quality locally. Our bakery clients love the consistency and rich cocoa flavors.

